28 Aug

AMEC rebrands European event as International Measurement Summit

Placed on Wednesday, 28 August 2013 by Publistat


Publistat to be Headline Sponsor for 2014

The International Association for Measurement and Evaluation of Communication (AMEC) is rebranding its European conference as the International Measurement Summit, with effect from next year. 

AMEC also announced that the International Measurement Summit would be held in Amsterdam from 11-13 June, 2014. Publistat, the market leader in monitoring, media evaluation and communication insights, will be the Summit Headline Sponsor.

The Summit will bring over 200 leading PR and communications experts from all over the world to Amsterdam for the event.

Jeroen Scholten, Managing Director of Publistat, said: "I am thrilled and honoured that we can help to get the best event in our industry to The Netherlands. Since the start of Publistat in 2000 it has been part of our mission to make PR as respected as other corporate disciplines.

Supporting this Summit, where clients can meet with the world finest experts on media analysis and accountability of PR is part of that continuing ambition. 

Barry Leggetter, Executive Director of AMEC, said what started out as the European Summit had now grown into the leading international event of its type and was now being restyled as the International Measurement Summit.

He said: "We consistently have delegates from over 30 countries attend our event. It has become the international conference of its type and that is behind our decision to rebrand to allow us flexibility over where the event is held in future years." 

David Rockland, Chairman of AMEC and Partner and Managing Director of Ketchum Global Research & Analytics and CEO of Ketchum Change, said: "We are delighted to be taking our conference to one of the leading and most vibrant cities in Europe. As chairman I thank Jeroen Scholten and Publistat for their sponsorship. We know from our early discussions that Publistat is keen to help make this a Summit which continues to advance AMEC's work."

Over 200 delegates from 35 countries attended the last Summit on Measurement held in Madrid this year.
You can find the English press release here.

To register interest in sponsorship, please contact Barry Leggetter at This email address is being protected from spambots. You need JavaScript enabled to view it.

About AMEC
AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has members in 40 countries.