An international professional jury has just announced that Publistat has been nominated for two AMEC Awards for International Communication Effectiveness. The awards are organised by the international association for the measurement and evaluation of communication (AMEC), and are regarded as "the Oscars" in the field of professional evaluation of communication campaigns and strategies.
Publistat has been nominated for the evaluation of the PR campaign by Stichting Straatnieuws Utrecht, concerning the interview of homeless vendor Marc Nijholt with Pope Francis in October 2015. The jury has placed the evaluation on two short lists, both for the award Best Measurement of a not-for-profit Campaign and the award Best use of Measurement for a Single Event.
For the evaluation, Publistat analysed more than 600 items on news sites, in print media and on radio and television from 93 different countries. In cooperation with Straatnieuws, not only the outputs of the campaign in the media were analysed, but also the outcomes in terms of sales figures. This makes the evaluation an example of a new way of measuring according to the Barcelona Principles 2.0, in which media coverage is not expressed in terms of PR values but in which PR and media coverage are linked to the effects on the target audience and organisational goals.
Publistat has conducted this research pro bono, in cooperation with Jan-Willem Wits. GlobalNews Group, Clipit, Zoom Media and Media Distillery also helped by collecting the international media coverage of the PR campaign for free.
AMEC will announce the award winners on June 16th, at an Awards Dinner as part of the Global Summit in London.