How can media research contribute to rebuilding your reputation after years of media turbulence?
Communication professionals of various organisations will share their experiences during a round table meeting organised by Publistat as part of 'Measurement Month'. Mariet Bolluijt, Manager Communications of housing organisation Aedes, and Arnold Drijver, Corporate Communications Director of retail company HEMA, will start the discussion with an introduction.
'Measurement Month' is a worldwide initiative by AMEC, the International Association for Measurement of Communication. Publistat is Full Member of AMEC and strongly supports initiatives to educate the market on the importance of measurement. Since the start of Publistat in 2000 it has been part of Publistat's mission to make PR as respected as other corporate disciplines.