Custom media analysis
What is being said about your organization in the media? Who is saying it, where, and with what tone? And what does that mean for your reputation, policy, or strategy? A good media analysis brings structure to the constant flow of coverage. It helps you understand how your key themes and messages are landing in the public debate, and how that evolves over time.
At Publistat, we combine data and context. From quantitative overviews to in-depth analyses of sentiment and framing, we deliver media insights that matter. Practical, visually clear, and always aligned with your goals.
Our approach
At Publistat, we believe that insights arise at the intersection of numbers and context. That’s why we combine data analysis with the keen eye of experienced media analysts.
Our approach is always customized. We tailor the analysis to your specific questions. Do you want to know how effective a campaign was or how a social debate about your organization is being conducted? Then we provide the right mix of numerical and substantive information.
What you can expect from us:
- Quantitative analysis: Reach, sentiment, media type, distribution over time and stakeholders.
- Qualitative interpretation: Themes, tone, frames, opinion formation, repetition of key messages.
- Clear reporting formats: Visually appealing, concise or comprehensive always tailored to your target audience.
What forms of media analysis do we offer?
Publistat provides customized analyses. From numerically driven evaluations of news stories, on sponsorship projects for example, to primarily qualitative analyses of social discussions in the media.
Fact sheet
A compact one- or two-page report summarizing insights. Ideal for giving management quick insight into reach, sentiment and themes.
Infographic
A visually powerful representation of analysis, making complex information quickly understandable. Suitable for both internal use and external accountability or presentation.
Comprehensive reporting
An in-depth presentation that combines figures, graphs, quotes and content interpretation. In consultation, we determine the length, angle and level of detail.
What does a media analysis provide?
A media analysis is more than a look back, it is a tool for looking ahead, adjusting and underpinning. Our analyses give you a handle on how your organization, topic or message is being discussed in the media, and why it matters.
With a media analysis from Publistat, you get:
- Understanding reach and attention: How often, where and by whom was it published?
- Analysis of sentiment and tone: Positive, neutral or critical coverage and how that evolves.
- Defining themes and framing: What topics dominate and how are they presented?
- Evaluating communication strategies: What works, what doesn’t and why?
- Underpinning policy and strategy: Use analyses for internal reporting, policymaking or public accountability.
Why choose Publistat?
At Publistat, media analysis is not about adding up numbers; it’s about telling a relevant story. We combine data, interpretation and design so you not only know what is said, but also what it means.
- We think with you and deliver analyses with impact.
- Our reports are accessible and professional
- We are content strong and visually clear
- We have experience with sensitive and complex issues
Curious about what a media analysis can deliver?
Get in touch with us for a no-obligation consultation. We’re happy to explore the right format, content, and timing with you.