Tools to look ahead and capture press contacts
Good communication begins with an overview. Who was in contact with which journalist when? What’s coming up in the media agenda? How do you prepare your organization for this? Publistat supports spokespersons, communications advisors and policymakers with smart tools: MediaContact for managing press contacts and MediaOutlook for planning and forecasting relevant media developments. Together, they provide continuity, proactivity and a grip on the media field.
MediaContact
With MediaContact you easily record all your contacts with journalists. Calls, interviews, email exchanges or background conversations everything is stored securely and structured.
You have direct access to:
- Contact history by journalist
- Earlier coverage through your media monitoring
- Search functions by name, medium or subject
- Sharing logs with colleagues via email
Ideal for spokespersons and communications professionals who work in teams or regularly interact with the media.
MediaOutlook
Media Outlook supports a proactive media policy by actively bringing the outside world inside. Our analysts populate an Outlook calendar with the most important expected news moments, political events and social issues, specially selected for your organization or sector.
The agenda includes:
- Recurring moments such as holidays, Chamber debates and sector meetings
- Announced news items from public sources and media coverage
- Political and social agendas, based on calendars and current events
Everything is arranged thematically and is easy to integrate into your own Outlook or Google calendar. This keeps your communications department sharp on what’s coming up, allows you to capitalize on relevant events and involves the entire organization in communications planning. MediaOutlook is accessible 24/7, shareable within the team and fully customized.
Smart addition to monitoring and analysis
These tools strengthen your media strategy and provide additional grip on both relationships and developments.
What this gets you:
- Understanding previous contacts with journalists and their coverage
- Overview of expected news developments
- Link directly to your monitoring or analytics
- One integrated system for media insight, contact management and scheduling
That way you work faster, more strategically and with more cohesion within your team.
Interested?
Contact us for a demo or more information about implementation in your organization. We are happy to think with you about the best deployment for your team.